About me

What I do

Building brand identity beyond the logo - from mark conception to image art direction, and from brand to object. Luxury, fashion, product, space.

background

18 years in Paris building brands at the intersection of luxury and avant-garde. A rare profile at the intersection of creative direction and brand strategy including corporate-level brand valuation at A.P.C. Paris. Founded and directed a fashion house awarded in Paris and Berlin. Now based in Antwerp.

approach

Every work begins by hand. The machine expands, the human decides - a human-AI methodology I call Sculpted Light, augmented, never automated. The Origin Is Human.

  • Olivier Wartowski, Art Director & Brand Designer.

Career

Creapole Paris - Design & Interior Architecture
A.P.C. Paris - Brand & Production, Corporate Development
Founded OW Fashion House - Young Designer Award, Curvy Berlin 2016
OW Cosmetics - Brand Identity & E-commerce
Collection Marrakech - Object & Product Design, Editorial Direction
Sculpted Light - Jewellery Conception, Human-AI Methodology (2025 - now)

Trained in space and interior architecture in Paris, I moved from structures to brands. At A.P.C. I learned the corporate side how a brand's value is built, defended, and made to grow. Then I founded OW Paris, a fashion house awarded in Paris and Berlin, where I directed everything from cut to image. Since, I've worked independently across beauty, objects and jewellery each project starting by hand. Today I direct brands from Antwerp.

Portrait of Olivier Wartowski, blurred black-and-white editorial photograph